/* BizNerds articles and local pages. Same "daylight" palette and type as the homepage,
   set for long reading: a 68ch column, generous line height, tables that scroll on phones. */
:root {
  --bg: #F6F7FB;
  --surface: #FFFFFF;
  --surface-2: #F3F5F9;
  --line: rgba(15,23,42,.09);
  --line-2: rgba(15,23,42,.16);
  --fg: #0E1424;
  --body: #2C3547;
  --muted: #4A5468;
  --faint: #737D90;
  --accent: #3D6BF5;
  --accent-2: #0FAE90;
  --on-accent: #FFFFFF;
  --display: "Geist", "Helvetica Neue", Arial, sans-serif;
  --serif: "Instrument Serif", "Iowan Old Style", Georgia, serif;
  --mono: "Geist Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;
  color-scheme: light;
}
*, *::before, *::after { box-sizing: border-box; }
html { background: var(--bg); scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--bg); color: var(--fg); font-family: var(--display); font-size: 17px; line-height: 1.7; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
body::before { content: ""; position: fixed; inset: 0 0 auto; height: env(safe-area-inset-top, 0px); z-index: 60; background: var(--bg); }
a { color: inherit; }
img { max-width: 100%; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 4px; }

/* nav (matches homepage) */
.nav-shell { position: sticky; top: calc(env(safe-area-inset-top, 0px) + 14px); z-index: 50; padding-left: max(12px, env(safe-area-inset-left, 0px)); padding-right: max(12px, env(safe-area-inset-right, 0px)); }
.nav { max-width: 1120px; margin: 14px auto 0; display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 8px 8px 8px 20px; border-radius: 999px; background: rgba(255,255,255,.8); border: 1px solid var(--line); box-shadow: 0 8px 30px -18px rgba(15,23,42,.25); backdrop-filter: blur(18px) saturate(140%); -webkit-backdrop-filter: blur(18px) saturate(140%); }
.logo { display: inline-flex; align-items: center; gap: 10px; font-weight: 650; font-size: 1.08rem; letter-spacing: -0.03em; text-decoration: none; }
.logo svg { width: 26px; height: 26px; }
.nav .links { display: flex; align-items: center; gap: 4px; }
.nav .links a.t { padding: 8px 14px; border-radius: 999px; font-size: .92rem; color: var(--muted); text-decoration: none; }
.nav .links a.t:hover, .nav .links a.t[aria-current="page"] { color: var(--fg); background: rgba(15,23,42,.05); }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 50px; padding: 0 24px; border-radius: 999px; font-weight: 550; font-size: .98rem; letter-spacing: -0.01em; text-decoration: none; white-space: nowrap; transition: transform .25s cubic-bezier(.2,.8,.2,1), box-shadow .25s; }
.btn svg { width: 16px; height: 16px; transition: transform .25s; }
.btn:hover svg { transform: translateX(3px); }
.btn-light { background: var(--fg); color: var(--on-accent); box-shadow: 0 0 0 1px rgba(15,23,42,.06), 0 10px 26px -10px rgba(61,107,245,.55); }
.btn-light:hover { transform: translateY(-1px); }
.nav .btn { min-height: 42px; padding: 0 18px; font-size: .9rem; }
@media (max-width: 560px) { .nav .links a.t.hide-sm { display: none; } .nav .btn { padding: 0 14px; } }

/* article */
.wrap { max-width: 1120px; margin: 0 auto; padding-left: max(20px, env(safe-area-inset-left, 0px)); padding-right: max(20px, env(safe-area-inset-right, 0px)); }
.head { padding-block: 72px 36px; position: relative; }
.head::before { content: ""; position: absolute; inset: -140px 0 auto; height: 420px; background: radial-gradient(600px 260px at 30% 40%, rgba(61,107,245,.10), transparent 70%); pointer-events: none; z-index: -1; }
.crumbs { font: 500 .78rem var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--faint); display: flex; gap: 10px; flex-wrap: wrap; }
.crumbs a { text-decoration: none; color: var(--muted); }
.crumbs a:hover { color: var(--fg); }
h1 { font-size: clamp(2.1rem, 5vw, 3.6rem); line-height: 1.04; letter-spacing: -0.045em; font-weight: 650; margin: 18px 0 18px; max-width: 20ch; text-wrap: balance; }
h1 .serif { font-family: var(--serif); font-style: italic; font-weight: 400; letter-spacing: -0.02em; background: linear-gradient(100deg, var(--accent) 10%, var(--accent-2) 90%); -webkit-background-clip: text; background-clip: text; color: transparent; padding-right: .06em; }
.dek { font-size: 1.18rem; line-height: 1.55; color: var(--muted); max-width: 60ch; margin: 0; }
.meta { margin-top: 22px; font: .85rem var(--mono); color: var(--faint); display: flex; gap: 14px; flex-wrap: wrap; }
.layout { display: grid; grid-template-columns: minmax(0, 68ch) minmax(0, 300px); gap: 64px; justify-content: space-between; padding-bottom: 80px; }
@media (max-width: 980px) { .layout { grid-template-columns: minmax(0, 1fr); gap: 32px; } }
.prose { color: var(--body); min-width: 0; }
.prose > * + * { margin-top: 1.1em; }
.prose h2 { color: var(--fg); font-size: 1.62rem; line-height: 1.2; letter-spacing: -0.03em; font-weight: 640; margin-top: 2.2em; text-wrap: balance; }
.prose h3 { color: var(--fg); font-size: 1.2rem; letter-spacing: -0.015em; font-weight: 620; margin-top: 1.8em; }
.prose p, .prose li { max-width: 68ch; }
.prose ul, .prose ol { padding-left: 1.3em; }
.prose li + li { margin-top: .45em; }
.prose strong { color: var(--fg); font-weight: 600; }
.prose a { color: var(--accent); text-decoration: underline; text-decoration-color: rgba(61,107,245,.45); text-underline-offset: 3px; }
.prose a:hover { text-decoration-color: var(--accent-2); }
.prose .lead { font-size: 1.12rem; color: var(--fg); }
.num { display: inline-grid; place-items: center; width: 34px; height: 34px; border-radius: 10px; margin-right: 12px; vertical-align: 3px; font: 600 .95rem var(--mono); color: var(--on-accent); background: linear-gradient(135deg, var(--accent), var(--accent-2)); }
.table { overflow-x: auto; border: 1px solid var(--line); border-radius: 14px; background: var(--surface); }
.table table { border-collapse: collapse; width: 100%; min-width: 560px; font-size: .95rem; }
.table th, .table td { text-align: left; padding: 12px 16px; border-bottom: 1px solid var(--line); vertical-align: top; }
.table th { color: var(--muted); font: 500 .74rem var(--mono); letter-spacing: .07em; text-transform: uppercase; background: var(--surface-2); }
.table tr:last-child td { border-bottom: 0; }
.table td { font-variant-numeric: tabular-nums; }
.table td:first-child { color: var(--fg); font-weight: 550; }
.note { border-left: 2px solid var(--accent-2); padding: 4px 0 4px 18px; color: var(--muted); }
.check { list-style: none; padding-left: 0 !important; }
.check li { position: relative; padding-left: 30px; }
.check li::before { content: ""; position: absolute; left: 0; top: .45em; width: 18px; height: 18px; border-radius: 6px; border: 1.5px solid var(--line-2); }
.faq details { border-top: 1px solid var(--line); padding: 16px 0; }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; color: var(--fg); font-weight: 580; list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--accent-2); font-family: var(--mono); }
.faq details[open] summary::after { content: "−"; }
.faq details p { margin: 10px 0 0; }
.sources { font-size: .9rem; color: var(--muted); border-top: 1px solid var(--line); padding-top: 18px; margin-top: 2.6em; }
.sources ol { padding-left: 1.2em; }

/* side + CTA */
aside.side { min-width: 0; }
.cta-card { position: sticky; top: 110px; border-radius: 20px; padding: 24px; background: linear-gradient(var(--surface), var(--surface)) padding-box, linear-gradient(140deg, rgba(61,107,245,.6), rgba(15,174,144,.5)) border-box; box-shadow: 0 30px 60px -40px rgba(15,23,42,.25); border: 1px solid transparent; }
.cta-card .k { font: 500 .74rem var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--accent-2); }
.cta-card h2 { font-size: 1.3rem; line-height: 1.25; letter-spacing: -0.02em; margin: 8px 0 10px; }
.cta-card p { color: var(--muted); font-size: .95rem; line-height: 1.55; margin: 0 0 18px; }
.cta-card .btn { width: 100%; }
.cta-card small { display: block; margin-top: 12px; color: var(--faint); font-size: .82rem; text-align: center; }
.cta-band { margin: 2.6em 0 0; border-radius: 22px; padding: 30px; background: radial-gradient(500px 200px at 85% 0%, rgba(15,174,144,.10), transparent 70%), var(--surface); border: 1px solid var(--line-2); display: grid; gap: 14px; }
.cta-band h2 { margin: 0 !important; font-size: 1.5rem !important; }
.cta-band p { margin: 0; color: var(--muted); }
.cta-band .btn { justify-self: start; }
.related { display: grid; gap: 10px; margin-top: 22px; }
.related a { display: block; padding: 14px 16px; border-radius: 14px; border: 1px solid var(--line); background: var(--surface); text-decoration: none; font-size: .95rem; }
.related a:hover { border-color: var(--line-2); }
.related a span { display: block; font: .72rem var(--mono); color: var(--faint); letter-spacing: .06em; text-transform: uppercase; margin-bottom: 4px; }

/* blog index */
.posts { display: grid; grid-template-columns: repeat(auto-fill, minmax(min(100%, 330px), 1fr)); gap: 16px; padding-bottom: 90px; }
.post-card { display: flex; flex-direction: column; gap: 10px; padding: 26px; border-radius: 20px; background: var(--surface); border: 1px solid var(--line); text-decoration: none; min-height: 230px; transition: border-color .2s, transform .25s; }
.post-card:hover { border-color: var(--line-2); transform: translateY(-2px); }
.post-card .tag { font: 500 .72rem var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--accent-2); }
.post-card h2 { font-size: 1.32rem; line-height: 1.22; letter-spacing: -0.025em; margin: 0; font-weight: 620; text-wrap: balance; }
.post-card p { margin: 0; color: var(--muted); font-size: .95rem; line-height: 1.55; }
.post-card .more { margin-top: auto; font-size: .9rem; color: var(--fg); display: inline-flex; gap: 8px; align-items: center; }

/* footer */
footer { border-top: 1px solid var(--line); }
.foot { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 18px; padding-block: 28px; color: var(--faint); font-size: .88rem; }
.foot nav { display: flex; gap: 20px; flex-wrap: wrap; }
.foot a { text-decoration: none; color: var(--muted); }
.foot a:hover { color: var(--fg); }
.post-card .more svg, .cta-band .btn svg { width: 16px; height: 16px; flex: none; }
.table td:nth-child(2) { white-space: nowrap; }
/* buttons inside article text keep button styling (not link styling) */
.prose a.btn, .prose a.btn:hover { color: var(--on-accent); text-decoration: none; }
.prose a.btn-light { background: var(--fg); }

/* service + area pages */
.svc-groups { display: grid; gap: 30px; margin-top: 1.4em; }
.svc-head { display: flex; align-items: baseline; gap: 12px; flex-wrap: wrap; margin-bottom: 12px; }
.svc-head h3 { margin: 0 !important; font-size: 1.05rem; }
.svc-head p { margin: 0; color: var(--faint); font-size: .9rem; }
.svc-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(min(100%, 210px), 1fr)); gap: 12px; }
.prose > .svc-grid { margin-top: 1em; }
.svc-card { display: flex; flex-direction: column; gap: 6px; padding: 18px; border-radius: 16px; background: var(--surface); border: 1px solid var(--line); text-decoration: none !important; color: var(--body) !important; transition: border-color .2s, transform .25s; min-height: 100%; }
.svc-card:hover { border-color: var(--line-2); transform: translateY(-2px); }
.svc-card b { color: var(--fg); font-weight: 620; font-size: 1.02rem; letter-spacing: -0.015em; }
.svc-card span { font-size: .92rem; line-height: 1.5; color: var(--muted); }
.svc-card i { font-style: normal; margin-top: auto; padding-top: 6px; font-size: .86rem; color: var(--accent); display: inline-flex; gap: 6px; align-items: center; }
.svc-card i svg { width: 14px; height: 14px; }
.chips-label { margin: 1.2em 0 .5em !important; font: 500 .74rem var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--faint); }
.chip-row { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 0 !important; }
.prose a.chip-link { display: inline-flex; padding: 7px 14px; border-radius: 999px; border: 1px solid var(--line-2); background: var(--surface); color: var(--fg); text-decoration: none; font-size: .92rem; }
.prose a.chip-link:hover { border-color: var(--accent); color: var(--accent); }
.rel-title { margin: 0 0 2px; font: 500 .72rem var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--faint); }

/* footer link columns */
.foot-cols { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); gap: 28px; padding-block: 36px 8px; }
.foot-cols h2 { margin: 0 0 12px; font: 500 .74rem var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--faint); }
.foot-cols ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px 18px; }
.foot-cols a { text-decoration: none; color: var(--muted); font-size: .92rem; }
.foot-cols a:hover { color: var(--fg); }

/* answer-first block (GEO/AEO) and long title-style H1s */
.head h1 { max-width: 24ch; font-size: clamp(2rem, 4.4vw, 3.2rem); }
.head h1 .h1-sep { color: var(--faint); font-weight: 400; }
.answer { border: 1px solid var(--line-2); border-radius: 18px; background: var(--surface); padding: 22px 24px; margin: 0 0 2em; box-shadow: 0 20px 40px -36px rgba(15,23,42,.35); }
.answer .answer-k { margin: 0 0 6px; font: 500 .74rem var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--accent-2); }
.answer .answer-t { margin: 0; color: var(--fg); font-size: 1.04rem; line-height: 1.6; max-width: none; }
.facts { margin: 16px 0 0; display: grid; gap: 0; border-top: 1px solid var(--line); }
.facts > div { display: grid; grid-template-columns: 130px 1fr; gap: 14px; padding: 9px 0; border-bottom: 1px solid var(--line); font-size: .93rem; }
.facts > div:last-child { border-bottom: 0; padding-bottom: 0; }
.facts dt { color: var(--faint); font: 500 .74rem var(--mono); letter-spacing: .06em; text-transform: uppercase; padding-top: 3px; }
.facts dd { margin: 0; color: var(--body); }
@media (max-width: 560px) { .facts > div { grid-template-columns: 1fr; gap: 2px; } }

/* mobile menu */
.menu-btn { display: none; width: 44px; height: 44px; border-radius: 999px; border: 1px solid var(--line); background: var(--surface); align-items: center; justify-content: center; flex-direction: column; gap: 5px; cursor: pointer; flex: none; }
.menu-btn span { display: block; width: 18px; height: 2px; border-radius: 2px; background: var(--fg); transition: transform .2s, opacity .2s; }
.menu-btn[aria-expanded="true"] span:nth-child(1) { transform: translateY(3.5px) rotate(45deg); }
.menu-btn[aria-expanded="true"] span:nth-child(2) { transform: translateY(-3.5px) rotate(-45deg); }
.mnav { max-width: 1120px; margin: 8px auto 0; padding: 10px; border-radius: 22px; background: var(--surface); border: 1px solid var(--line); box-shadow: 0 24px 50px -30px rgba(15,23,42,.35); }
.mnav[hidden] { display: none; }
.mnav ul { list-style: none; margin: 0; padding: 0; display: grid; }
.mnav a { display: flex; justify-content: space-between; align-items: center; padding: 14px 14px; border-radius: 14px; color: var(--fg); text-decoration: none; font-size: 1.02rem; font-weight: 520; }
.mnav a:hover, .mnav a:focus-visible { background: rgba(15,23,42,.05); }
.mnav a::after { content: "\2192"; color: var(--faint); font-weight: 400; }
.mnav .mnav-cta { margin-top: 6px; justify-content: center; background: var(--fg); color: #fff; }
.mnav .mnav-cta::after { content: ""; }
@media (max-width: 560px) { .menu-btn { display: inline-flex; } .nav .links a.t { display: none; } .nav { padding-left: 16px; } }
.table.even td { white-space: normal; width: 50%; }

/* free audit: nav + report page */
.nav .links a.t.audit-link { color: var(--fg); font-weight: 600; background: rgba(14,159,134,.10); }
.nav .links a.t.audit-link:hover { background: rgba(14,159,134,.18); }
.mnav .mnav-audit { background: transparent; color: var(--fg); border: 1px solid var(--line); }
.au-start { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; margin: 6px 0 8px; }
.au-checks { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 230px), 1fr)); gap: 12px; margin: 14px 0 6px; padding: 0; list-style: none; }
.au-checks li { border: 1px solid var(--line); border-radius: 14px; padding: 14px 16px; background: var(--surface); display: grid; gap: 4px; }
.au-checks b { font-size: .98rem; }
.au-checks span { color: var(--muted); font-size: .9rem; }
#audit-app { display: grid; gap: 16px; }
.au-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 16px; }
.au-head h2 { margin: 2px 0 0; font-size: clamp(1.5rem, 4vw, 2.1rem); letter-spacing: -0.02em; word-break: break-word; }
.au-k { margin: 0; font: 500 .72rem var(--mono, ui-monospace, monospace); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.au-sub { color: var(--muted); font-size: .88rem; margin: 6px 0 0; }
.au-score { width: 128px; height: 128px; border-radius: 50%; display: grid; place-content: center; text-align: center; border: 8px solid; flex: none; }
.au-score b { font-size: 2.3rem; line-height: 1; letter-spacing: -0.03em; }
.au-score span { font-size: .8rem; color: var(--muted); }
.au-score em { font-style: normal; font-size: .78rem; font-weight: 600; margin-top: 2px; }
.au-g { border-color: #0e9f86; } .au-g em { color: #0e8f6e; }
.au-w { border-color: #e2a23b; } .au-w em { color: #a15c07; }
.au-b { border-color: #e0525a; } .au-b em { color: #b4232c; }
.au-card { border: 1px solid var(--line); border-radius: 18px; background: var(--surface); padding: 18px 20px; }
.au-card h2, .au-card h3, .au-cta h3 { margin: 0 0 10px; font-size: 1.12rem; }
.au-note { background: #fdf1dd; border-color: #f2d49b; } .au-note p { margin: 0; color: #7a4a06; }
.au-top { margin: 0; padding-left: 20px; display: grid; gap: 8px; }
.au-list { list-style: none; margin: 0; padding: 0; display: grid; }
.au-list li { display: grid; grid-template-columns: 28px 1fr; gap: 12px; padding: 12px 0; border-top: 1px solid var(--line); }
.au-list li:first-child { border-top: 0; padding-top: 2px; }
.au-list p { margin: 3px 0 0; color: var(--muted); font-size: .92rem; overflow-wrap: anywhere; }
.au-list details { margin-top: 6px; } .au-list summary { cursor: pointer; color: var(--accent, #3d6bf5); font-size: .88rem; font-weight: 550; }
.au-ic { width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center; font-weight: 700; font-size: .85rem; }
.au-pass .au-ic { background: #e3f5ef; color: #0e8f6e; } .au-warn .au-ic { background: #fdf1dd; color: #a15c07; }
.au-fail .au-ic { background: #fce8e9; color: #b4232c; } .au-na .au-ic { background: var(--surface-2, #eef1f7); color: var(--muted); }
.au-cta { border-radius: 18px; padding: 22px; background: linear-gradient(135deg, rgba(61,107,245,.10), rgba(14,159,134,.10)); display: grid; gap: 10px; justify-items: start; }
.au-cta p { margin: 0; color: var(--muted); }
.au-copy { appearance: none; border: 0; background: none; color: var(--muted); text-decoration: underline; cursor: pointer; font: inherit; font-size: .88rem; padding: 4px 0; }
.au-wait { display: flex; gap: 14px; align-items: center; padding: 22px; border: 1px dashed var(--line); border-radius: 18px; }
.au-wait.sm { padding: 6px 0; border: 0; } .au-wait p { margin: 0; color: var(--muted); }
.au-spin { width: 26px; height: 26px; border-radius: 50%; border: 3px solid var(--line); border-top-color: #0e9f86; flex: none; animation: au-spin 0.9s linear infinite; }
@keyframes au-spin { to { transform: rotate(360deg); } }
@media (prefers-reduced-motion: reduce) { .au-spin { animation-duration: 3s; } }
#what-we-check { scroll-margin-top: 96px; }

/* free audit section above the footer (every page except /audit/) */
.audit-band { padding: 56px 0 40px; }
.audit-band .ab { display: flex; flex-wrap: wrap; gap: 18px 32px; align-items: center; justify-content: space-between; border-radius: 24px; padding: 28px 30px; background: linear-gradient(135deg, rgba(61,107,245,.10), rgba(14,159,134,.12)); border: 1px solid var(--line); }
.audit-band h2 { margin: 4px 0 6px; font-size: clamp(1.35rem, 3vw, 1.75rem); letter-spacing: -0.02em; line-height: 1.2; }
.audit-band p { margin: 0; color: var(--muted); max-width: 60ch; }
.audit-band .ab-k { font: 500 .72rem var(--mono, ui-monospace, monospace); letter-spacing: .08em; text-transform: uppercase; color: #0e9f86; }
.audit-band .btn { flex: none; }
.guide-list { list-style: none; padding: 0; margin: 0 0 1em; display: grid; gap: 8px; }
.guide-list a { font-weight: 550; }
.guide-list span { display: block; color: var(--muted); font-size: .9rem; }