A website for a home service business costs anywhere from about $25 a month to build it yourself, to $3,000–$10,000 with a professional designer, to $14,000 or more for an established multi-trade company. Here's what each price gets you, what you'll pay every month after launch, and how to tell whether a quote is fair.
What home service websites cost in 2026
These ranges come from published 2026 pricing guides. They're estimates, not quotes, and they vary with how many pages you need and what the site has to do.
| Who builds it | Typical upfront cost | What you usually get |
|---|---|---|
| You, on a DIY builder | $25–$40 a month 1 | A template site you write and maintain yourself. Booking and follow-up are up to you. |
| Freelancer, starter site | $800–$1,800 2 | A few pages and a contact form. |
| Freelancer, lead-generation site | $1,800–$4,500 2 | Service pages, reviews and a stronger quote-request flow. |
| Professional designer or small agency | $3,000–$10,000 1 | Custom design and copy, built to rank and convert. |
| Agency, established multi-trade company | $14,000–$32,000 2 | Many service and area pages, integrations, ongoing strategy. |
What you'll pay every month
The build is only part of the cost. A solo operator typically spends about $60–$120 a month keeping a site running, and a mid-size company with several trucks about $300–$700, once hosting, a domain and email, scheduling software and call tracking are counted 2. Paid ads and SEO retainers come on top of that.
- Hosting and domain: usually the smallest line.
- Booking and invoicing software: often the biggest one, and you may already pay for it.
- Call tracking: optional, useful once you run ads.
- Updates and maintenance: either your time or a monthly plan.
What actually drives the price
- Number of pages. A page for each service and each town you cover is what helps you rank locally, and it's also the biggest driver of cost.
- Who writes the words. Writing your own copy saves money; having it written for your trade usually converts better.
- What the site has to do. A brochure site is cheaper than one with online booking, instant lead follow-up, quotes and payments connected.
- Redesign vs. new build. A redesign has to protect the Google rankings you already have, which takes extra care with redirects.
The cost that doesn't show up on the invoice
A cheap site that only shows your phone number can cost more than an expensive one if it loses jobs. Housecall Pro reports that 41% of jobs booked through its software come in after hours 1. If your site makes every customer call during business hours, that's work going to whoever lets them book at night.
Before comparing prices, decide what the site needs to do: take bookings, reply to leads instantly, send quotes, collect payments, ask for reviews. Then compare quotes on those jobs, not on page count alone.
Red flags in a website quote
- You won't own your domain or your content.
- The site is locked to the designer's platform, and leaving means starting over.
- A long contract with no way out if the site doesn't perform.
- No mention of how the site gets leads to you fast, or how it shows up on Google.
- A redesign quote that doesn't mention keeping your current rankings.
How BizNerds quotes
You build a free plan on our homepage, picking your trade, your town and what the site should handle. We email you a plan and a written quote within 2 business days. No sales call; if it looks right, reply "approve".
Get a quote built around what your site needs to do
Pick what your website should handle and we'll email you a plan and quote. It takes about 2 minutes.
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