Quick answer
Google Ads for contractors can put your company at the top of Google when someone searches for your service, through Local Services Ads (pay per lead) and search ads (pay per click). BizNerds sets up and manages both for HVAC, plumbing and roofing companies in Raleigh, Durham and Charlotte, with landing pages and call tracking, and reports cost per booked job.
- Provider
- BizNerds, a web design and marketing studio in Cary, NC
- Service
- Google Ads
- For
- HVAC, plumbing, roofing, electrical and other home service companies
- Areas
- Raleigh, Durham, Cary, Chapel Hill, Apex, Wake Forest and the Triangle, plus Charlotte
- Pricing
- Written quote by email after a free 2-minute plan; no sales call
Google Ads can put you at the top of Google when someone searches for your service right now. We set up and manage Local Services Ads and search campaigns for home service companies, and measure them on booked jobs, not clicks.
What does Google Ads management include?
- Local Services Ads setup and management, so you pay per lead, with the Google Verified badge once you pass Google's screening.
- Search campaigns built around the jobs you want most, by service and by town.
- Landing pages for each campaign, with online booking and a tap-to-call button.
- Call, form and booking tracking, so every lead is tied to the ad and search that produced it.
- Negative keywords to stop paying for searches like "DIY", "jobs" or towns you don't serve.
- A monthly report in plain English: spend, leads, booked jobs and what we're changing next.
Local Services Ads or search ads: which is better?
With Local Services Ads you pay for leads instead of clicks. Answered calls, messages and booking requests count, and so does a missed call during business hours that stays on the line more than 20 seconds 1. That makes answering the phone part of the strategy.
Search ads charge per click and give you more control over keywords, ad copy and landing pages. For the Home & Home Improvement category, WordStream's 2026 benchmarks put the average at $8.33 per click, an 8.05% conversion rate and $90.92 per lead 2. Read the full comparison in Local Services Ads vs. Google Ads.
Why do landing pages matter for Google Ads?
Google rates your ads partly on landing page experience: how relevant and useful the page is to people who click 3. A page built for one service in one town, with booking at the top, usually does more for your cost per lead than any bid change. See landing pages that turn clicks into booked jobs.
How much does Google Ads cost for contractors?
Your ad spend is paid directly to Google, and you own the ad account. Our management fee is quoted separately in your plan, so you always see what goes to Google and what goes to us. We'll suggest a starting budget based on your trade, your towns and how many jobs you can take on.
Which areas do you serve?
BizNerds is based in Cary, NC and provides Google Ads for HVAC, plumbing, roofing, electrical, landscaping, pest control, cleaning, painting, garage door and other home service companies across the Raleigh-Durham Triangle and the Charlotte area.
Raleigh-Durham and the Triangle
Charlotte area
How do I get started?
- Build your free plan on our homepage: your trade, your towns and what you need. About 2 minutes.
- Get a plan and a written quote by email, usually within 2 business days. No sales call.
- Approve it by replying. We build, set up and test everything, then send it to you to review.
- Launch and grow. See what's booking, and add ads, SEO or social when you want more.
Get a plan for Google Ads
Build your free plan in about 2 minutes. We'll email you a plan and a written quote, no sales call.
Build my free planQuestions owners ask about Google Ads
How much should I spend on Google Ads?
It depends on your trade, your towns and how many jobs you can take. Your plan includes a suggested starting budget and our management fee, quoted separately.
Do I own the ad account?
Yes. Ad spend is paid directly to Google from your account, and you keep the account and its data.
Should I run Local Services Ads or search ads?
If you qualify, Local Services Ads are often the place to start. Search ads add control over specific jobs and towns. Many companies run both.
How do you track results?
We track calls, forms and online bookings back to the campaign and search that produced them, and report cost per booked job.
Related guides
- How Much Should a Raleigh-Durham Contractor Spend on Google and Meta Ads?Work out a Google Ads, Local Services Ads and Meta ads budget from the jobs you want, with 2026 cost benchmarks and a Triangle season plan.
- Local Services Ads vs. Google Ads for Home Service BusinessesHow Google's pay-per-lead and pay-per-click ads work for HVAC, plumbing and roofing companies, what they cost in 2026, and when to use each.
- Landing Pages That Turn Ad Clicks Into Booked JobsWhy sending Google and Facebook ads to your homepage wastes money, and the seven things a home service landing page needs to book the job.