Quick answer
Meta ads are Facebook and Instagram ads. For home service companies they work best for planned jobs, like tune-ups, replacements, maintenance plans and inspections, and for retargeting website visitors. BizNerds runs Meta ads for contractors in Raleigh, Durham and Charlotte, with creative from your real work, lead forms that filter for quality and tracking to booked jobs.
- Provider
- BizNerds, a web design and marketing studio in Cary, NC
- Service
- Meta ads
- For
- HVAC, plumbing, roofing, electrical and other home service companies
- Areas
- Raleigh, Durham, Cary, Chapel Hill, Apex, Wake Forest and the Triangle, plus Charlotte
- Pricing
- Written quote by email after a free 2-minute plan; no sales call
Meta ads run on Facebook and Instagram. For home service companies they work best for planned jobs, like tune-ups, maintenance plans, replacements and inspections, and for reminding people who visited your website but didn't book.
What does Meta ads management include?
- Campaign setup in your own Meta Business account, so you keep the account and the data.
- Tracking with the Meta Pixel and server-side events, so Meta learns from booked jobs, not just clicks.
- Lead forms or landing pages, whichever fits the offer.
- Creative made for you: short videos and images built from your real team and work.
- Retargeting for people who visited your site, started a booking or requested a quote.
- Monthly reporting on leads, booked jobs and cost per booked job.
How much do Facebook leads cost for home services?
For lead campaigns in the Home & Home Improvement category, WordStream's 2025 benchmarks show a median $41.26 per lead, a 1.94% click-through rate and $2.23 per click 1. Leads cost less than on Google search, but people are earlier in their decision, so fast follow-up matters even more.
How do you keep Facebook lead quality high?
Meta's lead forms let people submit without leaving the app. The default "More volume" form is built for quick completion; the "Higher intent" form adds a review screen where people confirm their details first 2. We usually use Higher intent forms with two or three qualifying questions, like ZIP code, service and timing, and send every lead who opts in an automatic text within minutes.
What's the difference between Meta ads and paid social?
Meta ads is the hands-on Facebook and Instagram work. Paid social is the bigger plan: which platforms, which offers, which seasons and how social fits with Google and your website. Read do Facebook ads work for home service companies?
Which areas do you serve?
BizNerds is based in Cary, NC and provides Meta ads for HVAC, plumbing, roofing, electrical, landscaping, pest control, cleaning, painting, garage door and other home service companies across the Raleigh-Durham Triangle and the Charlotte area.
Raleigh-Durham and the Triangle
Charlotte area
How do I get started?
- Build your free plan on our homepage: your trade, your towns and what you need. About 2 minutes.
- Get a plan and a written quote by email, usually within 2 business days. No sales call.
- Approve it by replying. We build, set up and test everything, then send it to you to review.
- Launch and grow. See what's booking, and add ads, SEO or social when you want more.
Get a plan for Meta ads
Build your free plan in about 2 minutes. We'll email you a plan and a written quote, no sales call.
Build my free planQuestions owners ask about Meta ads
Do Facebook ads work for emergency jobs?
Rarely. People don't scroll social media looking for an emergency plumber. Meta ads work best for planned jobs, seasonal offers and retargeting.
Lead forms or landing pages?
Both can work. We often use Meta's Higher intent forms with a few qualifying questions, or a landing page with online booking for higher-value jobs.
Do you make the ads?
Yes. We create short videos and images from your real team and work.
Who owns the ad account?
You do. Campaigns run in your Meta Business account and you pay Meta directly for ad spend.
Related guides
- Do Facebook Ads Work for HVAC, Plumbing and Roofing Companies?Where Facebook and Instagram ads fit for home service companies, what leads cost in 2025 benchmarks, and how to keep lead quality high.
- How Much Should a Raleigh-Durham Contractor Spend on Google and Meta Ads?Work out a Google Ads, Local Services Ads and Meta ads budget from the jobs you want, with 2026 cost benchmarks and a Triangle season plan.
- Landing Pages That Turn Ad Clicks Into Booked JobsWhy sending Google and Facebook ads to your homepage wastes money, and the seven things a home service landing page needs to book the job.