Quick answer
Paid social is advertising on platforms like Facebook and Instagram to reach homeowners before they need you. For contractors it works best with seasonal offers, tight local targeting and fast follow-up. BizNerds plans and runs paid social for home service companies in Raleigh, Durham and Charlotte, measured on booked jobs rather than clicks.
- Provider
- BizNerds, a web design and marketing studio in Cary, NC
- Service
- Paid social
- For
- HVAC, plumbing, roofing, electrical and other home service companies
- Areas
- Raleigh, Durham, Cary, Chapel Hill, Apex, Wake Forest and the Triangle, plus Charlotte
- Pricing
- Written quote by email after a free 2-minute plan; no sales call
Paid social puts your company in front of homeowners in your service area before they need you, so when the AC quits or the roof starts leaking, your name is the one they remember. We plan, create and run social ad campaigns that fill your schedule in the right seasons.
What does paid social for contractors include?
- A seasonal plan. AC tune-ups in spring, furnace checks in fall, storm inspections when weather hits, maintenance plans year-round.
- Campaigns on the right platforms, starting with Facebook and Instagram through Meta ads, and others when they fit your customers.
- Creative made for you from your real crew, trucks and finished jobs.
- Tight local targeting to the area you serve, not a giant radius. (Ads in special categories, like financing offers, have wider minimum targeting on Meta.)
- Retargeting for website visitors and people who started a booking or quote.
- Follow-up built in, so every lead gets a call, or a text if they opted in, within minutes.
When does paid social work for contractors?
Google ads catch people who are already searching. Social ads reach people who aren't searching yet, which makes them a better fit for planned work than for emergencies. On Meta, WordStream's 2025 benchmarks show a median $41.26 per lead for Home & Home Improvement lead campaigns 1, compared with $90.92 on Google search 2 (different datasets and lead types, so treat it as a rough guide). The trade-off is that social leads need faster, more patient follow-up.
What makes a contractor's social ad work?
- One clear offer per campaign, with the price or deadline in the ad.
- Real faces. Your team looks like a neighbor; stock photos look like an ad.
- Local proof: town names, review counts and short customer quotes.
- A landing page or form that matches the ad, word for word.
How do you measure paid social results?
Leads are easy to buy. We report cost per booked job and revenue, so you can decide whether to scale a campaign, change the offer or stop.
Which areas do you serve?
BizNerds is based in Cary, NC and provides paid social for HVAC, plumbing, roofing, electrical, landscaping, pest control, cleaning, painting, garage door and other home service companies across the Raleigh-Durham Triangle and the Charlotte area.
Raleigh-Durham and the Triangle
Charlotte area
How do I get started?
- Build your free plan on our homepage: your trade, your towns and what you need. About 2 minutes.
- Get a plan and a written quote by email, usually within 2 business days. No sales call.
- Approve it by replying. We build, set up and test everything, then send it to you to review.
- Launch and grow. See what's booking, and add ads, SEO or social when you want more.
Get a plan for paid social
Build your free plan in about 2 minutes. We'll email you a plan and a written quote, no sales call.
Build my free planQuestions owners ask about paid social
Which social platforms do you use?
Most home service campaigns start on Facebook and Instagram. We add other platforms when they fit your customers and offers.
How is paid social different from Meta ads?
Meta ads is the hands-on Facebook and Instagram campaign work. Paid social is the overall plan: platforms, offers, seasons and how social fits with Google and your website.
What kind of offers work?
Clear, local and timely ones: tune-up specials, maintenance plans, inspections after storms and maintenance plans.
How soon will I see leads?
Campaigns can bring leads within days of launch. We judge them over a few weeks on booked jobs, not just lead count.
Related guides
- Do Facebook Ads Work for HVAC, Plumbing and Roofing Companies?Where Facebook and Instagram ads fit for home service companies, what leads cost in 2025 benchmarks, and how to keep lead quality high.
- How Much Should a Raleigh-Durham Contractor Spend on Google and Meta Ads?Work out a Google Ads, Local Services Ads and Meta ads budget from the jobs you want, with 2026 cost benchmarks and a Triangle season plan.
- Landing Pages That Turn Ad Clicks Into Booked JobsWhy sending Google and Facebook ads to your homepage wastes money, and the seven things a home service landing page needs to book the job.