Quick answer
Lead generation for contractors fills open slots in the schedule with offers and landing pages, instant follow-up on every form and missed call, quote reminders, past-customer reactivation and commercial outreach. BizNerds sets it up for home service companies in Raleigh, Durham and Charlotte and tracks every lead to a booked job.
- Provider
- BizNerds, a web design and marketing studio in Cary, NC
- Service
- Lead generation
- For
- HVAC, plumbing, roofing, electrical and other home service companies
- Areas
- Raleigh, Durham, Cary, Chapel Hill, Apex, Wake Forest and the Triangle, plus Charlotte
- Pricing
- Written quote by email after a free 2-minute plan; no sales call
Lead generation fills the gaps in your schedule: offers and landing pages for slow weeks, follow-up that brings back quotes that went quiet, and outreach that wins steady commercial and repeat work.
What does lead generation for contractors include?
- Seasonal offers and landing pages built to book, like tune-up specials, inspections and maintenance plans.
- Instant lead follow-up by text and email for every form, chat and missed call.
- Quote follow-up that automatically nudges estimates that haven't been approved.
- Past-customer reactivation: reminders and offers to customers who already know you, sent only to people who agreed to hear from you.
- Commercial outreach to property managers, builders and other businesses that send repeat work.
- One pipeline for every lead, quote and job, so nothing slips through the cracks.
Why isn't buying more leads enough?
Before buying more leads, look at what happens to the ones you get. Housecall Pro reports that 41% of jobs booked through its software come in after hours 1. If those requests wait until morning, many of them are already booked with someone else. We set up instant replies first, then add new lead sources.
Where do new leads come from?
- Google Ads and Local Services Ads for people searching right now.
- Meta ads and paid social for seasonal and planned work.
- Local SEO and your Google Business Profile for calls you don't pay per click for.
- Your existing customers, through maintenance plans, review requests and reminders.
How do you measure lead generation?
Every offer and source is tracked from first click or call to booked job, so you can see your cost per booked job by channel and put your budget where it pays.
Which areas do you serve?
BizNerds is based in Cary, NC and provides lead generation for HVAC, plumbing, roofing, electrical, landscaping, pest control, cleaning, painting, garage door and other home service companies across the Raleigh-Durham Triangle and the Charlotte area.
Raleigh-Durham and the Triangle
Charlotte area
How do I get started?
- Build your free plan on our homepage: your trade, your towns and what you need. About 2 minutes.
- Get a plan and a written quote by email, usually within 2 business days. No sales call.
- Approve it by replying. We build, set up and test everything, then send it to you to review.
- Launch and grow. See what's booking, and add ads, SEO or social when you want more.
Get a plan for lead generation
Build your free plan in about 2 minutes. We'll email you a plan and a written quote, no sales call.
Build my free planQuestions owners ask about lead generation
Do you sell shared leads?
No. We generate leads for your company only, from your own website, ads, profile and customer list.
What is past-customer reactivation?
Reminders and offers sent to past customers who agreed to hear from you, like tune-up reminders and maintenance plan offers.
Can you help with commercial accounts?
Yes. We set up outreach and landing pages for property managers, builders and other businesses that send repeat work.
Where should I start?
With follow-up. Instant replies to every form, chat and missed call usually win more jobs from the leads you already get, before you spend on new ones.
Related guides
- AI Appointment Setting for Home Service Companies in Raleigh and CaryHow AI receptionists answer and book calls 24/7, why speed wins the job, what to keep human, and the calling laws to follow.
- Landing Pages That Turn Ad Clicks Into Booked JobsWhy sending Google and Facebook ads to your homepage wastes money, and the seven things a home service landing page needs to book the job.
- How Much Should a Raleigh-Durham Contractor Spend on Google and Meta Ads?Work out a Google Ads, Local Services Ads and Meta ads budget from the jobs you want, with 2026 cost benchmarks and a Triangle season plan.